Jump Start Janitorial Marketing Course Outline

(Owner/Manager course outline)            

HUNTER V FARMER- why farmers always know where their next meal is coming from             

INTRODUCTION VIDEO,

  • Why Hire Your Own Lead Generator.
  • How this program was designed.
  • Overview of marketing process

HIRING YOUR LEAD GENERATION SPECIALIST VIDEO,

  • Qualities to look for when hiring your LGS
  • Where and how to find the best candidates
  • How to evaluate them. Hiring Checklist

GETTING SET UP ON GOOGLE VIDEO

  •  Why Google?  Because it is FREE
  • How to create your lead generation account.
  • How to track activity of your lead generator.
  • Step by step video instructions

BUYING YOUR INITIAL LIST VIDEO

  • Best sources of lists
  •  Know your selection criteria before you buy.
  • Importance of a quality list          

CODES TO MAKE EVERYTHING SIMPLE VIDEO

  • Why you use note
  •  Action Codes, Codes
  •  Prospect Levels

TRACKING RESULTS VIDEO

  • ROI,
  • Cost per appointment
  •  Cost per contract             

CONTENT AND SALES MATERIAL VIDEO

  • Email introductions
  •  Why direct mail is alive.
  • What goes in the envelopes?
  • Start writing NOW           

 

(Lead Generation Specialist/Telemarketer Training Outline)        

INTRODUCTION VIDEO

  •  Your Role.
  • What is a sales appointment?
  • Janitorial Terminology.
  • Marketing tools.
  • Who to report to and how to communicate your progress    

GOOGLE VIDEO

  • Why we use Google
  • Applications Google offers.
  • Google Overview
CODES VIDEO
  • A time saving coding system.
  • Why we use telemarketing codes.
  • Notes Codes. Action Codes. Prospect Levels

PRE-CALLING VIDEO

  • Preparing you monthly and weekly schedules
  • getting organized
  • body language
  • Primary goals and secondary plans.
  • Know which titles to ask for.
  • Know what you need to ask the prospect.
  • Adjusting your mood.     

CALLING PART 1 VIDEO

  • Getting ready to make calls
  • Voice inflexion and tone mirroring.
  • How to sound on the phone.
  • Telemarketing etiquette.
  • Who is the gatekeeper?
  • How to get past the gatekeeper.       

CALLING PART 2 VIDEO

  • Talking with the Decision Maker.
  • Asking the right questions, how to keep the conversation going,
  • taking action after the conversation.  
  • Setting the sales appointment.
  • Gatekeeper rebuttals and decision maker rebuttals.
  • How to build your script.

OFFICE HOURS VIDEO,

  • Give time to be organized,
  • how to clean your prospecting lists.
  • Evaluating your own performance.
  • Keep track of all your prospects.

FOLLOWING UP WITH PROSPECT VIDEO

  • Following up will set you apart.
  • Tools to use to maintain contact.
  • The five ways to follow up           

RESEARCHING VIDEO

  •  When to research a lead online,
  • effective techniques to gather information,
  • when not to research.