The Slow Death of the Telephone

We have all seen the articles and blog post about how cold calling is DEAD. Usually the end result of the article is a trendy marketing process, software or something else that you have to buy.  The truth of this is that cold calling and the telephone in general is NOT dead, but in the process of a slow, painful death. This process will most likely take upwards of a decade to disappear and for the coffin to finally close.

Read More
The next few weeks will dictate your company’s growth for 2016

While your competition is sipping eggnog at those questionable Christmas parties you will be hitting that pavement 7 days a week. You will be nursing blisters on your fingers from all that dialing and bandaging paper cuts from those direct mail letters

Read More
Toot Your Own Horn and Stop Losing Accounts.

Still, the account is lost and there is nothing you can do about it. To you this firing is based on one mistake that was blown out of proportion. To your customer, it is much more. It was not one mistake, it was 20 mistakes over the past 3 years. 

Read More
You’re Not Interesting and No One Cares About Your Story

Americans spend billions of dollars a year to be entertained by stories. That is why we have television, movies, magazines, books, both fiction and nonfiction. On top of that, the time spent being entertained by these “stories” is endless. People crave a good story. 

Read More
You Want More Cleaning Contracts? Go Smell Your Competitor.

So let’s face it, the majority of janitorial companies offer the same service with the same benefits. So what makes you different? Harry Beckwith goes as far to say that it can boil down to the cologne that the salesman where. Now, I am not saying sneaking up on your competitor to get a good whiff will give you a competitive advantage, but the concept is true.

Read More
You Want To Grow Your Janitorial Company, Then Get Uncomfortable

The worst possible, most catastrophic idea that can ruin any business is comfort. You get comfortable at where you are at, how much your company makes, the equipment you use and the marketing strategies you utilize. Comfort is the destroyer of creativity

Read More
Assembling Your First Prospect List (including FREE template)

Cleaning service owners quickly learn that although they may have started with their first cleaning contract falling in their lap, waiting on heaven to rain cleaning contracts is not a workable strategy for a growing business. Proactively seeking out the accounts you want is a much surer strategy. This is what is called targeting.

Read More
Cleaning Company Show & Tell

Time after time you encounter the same information regurgitated in different forms from familiar sources. You will learn a lot from these resources, but you will eventually hit a wall. You find yourself having this knowledge yet not able to put it into practice.

Read More
Monday Morning "The Cleaning People Missed a Trash Can" Calls

Mondays in almost all cleaning services are the same. Monday mornings are taken up with calls and emails on issues and problems from the weekend. “The cleaning people missed a trash can” calls come and the cleaning service owner is compelled to smooth out ruffled client feathers. 

Read More
2 Reasons Your Success is Directly Tied to Your List of Cleaning Prospects

He was a “salesman’s salesman” in the grandest tradition of those few natural born salespeople, always on top. Fact is if he wasn’t selling cleaning, he would have sold millions of dollars of anything else he chose. Selling was instinctual for him, it was in his DNA. I learned so much for which I am thankful. I learned to develop my own style and that people like to do business with people they like. Two very important lessons.

Read More