The worst possible, most catastrophic idea that can ruin any business is comfort. You get comfortable at where you are at, how much your company makes, the equipment you use and the marketing strategies you utilize. Comfort is the destroyer of creativity and growth and if you begin to get comfortable at where your company is today then there will be no tomorrow.
Everyone has heard the phrase “get out of your comfort zone”. It is a great concept, but at the same time it is not. It is lacks urgency and leaves you with the opportunity to wait for tomorrow, but you do not want to grow your cleaning company tommorrow, you want to grow now. You first have to get uncomfortable in order see change. Go against the status quo and find new options, ideas and opportunities on how to grow and improve profits. Not the same old garbage that is recycled time and time again, but something you have never tried. Something new.
Be proactive and find that new piece of equipment or process that will increase your production rate. Forget that same old marketing campaign you have been running and try something new. Do not ever think for one single moment that your revenue and bottom line is good just where it is. Will you take risks? YES! Will you fail sometime? YES! Will it be worth it? YES! From your failures you will learn and your company will be better for it.
So don’t just step out of your comfort zone, jump out. Then run as fast as you can away from that creativity crushing concept and everyone that encourages it. Don’t just try new things, look for ways to get uncomfortable. Push your boundaries. As a business owner, if you are not losing sleep at night from a racing mind or if you do not have that gut wrenching feeling of fear that you may or may not be making the wrong decision, then YOU are too comfortable.